Privacy Policy.

Pet Emergency Center (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit our website at petemergencycenters.com, how we use it, and the rights you have over your information.

If you have questions about this policy or how your information is handled, please call us at (954) 772-0420 or email privacy@petemergencycenters.com.

1. Information We Collect.

Information You Provide Directly

When you contact us through our website forms, book a telehealth consultation, sign up for our email newsletter, or otherwise interact with us, you may provide information such as:

• Your name
• Email address and phone number
• Your pet's name and basic information about their health concern
• Payment information (processed by our scheduling and payment partners)
• Any other details you choose to share in messages or forms

Information We Collect Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

• IP address and approximate location
• Browser type and device information
• Pages visited and time spent on each page
• Referring website (where you came from)
• Search terms that brought you to our site

Information From Third Parties

We may receive information from advertising platforms, social media services, and our scheduling and email marketing platforms in the course of providing our services and measuring how well our website is working.

2. How We Use Your Information.

We use the information we collect to:

• Provide veterinary services and follow-up care
• Respond to your inquiries and communicate about appointments
• Process payments and manage billing
• Send marketing emails when you have consented (you can unsubscribe at any time)
• Improve our website and understand how visitors use it
• Comply with legal obligations and enforce our terms

3. How We Share Information.

We do not sell your personal information. We share information only in limited circumstances:

Service Providers

We use trusted third-party services to operate the website and provide care. These include our scheduling platform, telehealth platform, payment processor, email marketing service, website analytics provider, and advertising partners. Each of these services has its own privacy practices, and we work only with providers that maintain reasonable data protection standards.

Referring and Primary Care Veterinarians

When clinically appropriate and consistent with how veterinary practices share patient records, we communicate with your primary veterinarian or referring practice to coordinate care.

Legal Requirements

We may disclose information if required by law, court order, or to protect the safety of pets, people, or our practice.

4. Cookies and Tracking.

Our website uses cookies and similar tracking technologies for several purposes:

• Essential cookies that allow the website to function (these cannot be disabled)
• Analytics cookies (Google Analytics) that help us understand how visitors use the site
• Advertising cookies that help us measure the effectiveness of marketing campaigns
• Social media cookies for content sharing

You can control cookies through your browser settings or by adjusting our cookie preferences when first visiting the site.

5. Telehealth and Health Information.

When you book a telehealth consultation, you provide information about your pet's health to our scheduling and telehealth platforms. We treat this information with care and only use it to provide veterinary services and coordinate with your primary care veterinarian when appropriate.

Pet medical records are not protected under HIPAA, which applies only to human medical information. However, we follow professional standards for handling pet medical records, including appropriate security measures and limited access to authorized personnel.

6. Data Retention.

We keep personal information for as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary by data type and applicable law. If you would like more information about how long we keep your data, please contact us.

7. Your Rights.

Depending on where you live, you may have the right to:

• Access the personal information we have about you
• Correct inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing emails (use the unsubscribe link in any email)
• Opt out of certain types of cookies

To exercise any of these rights, contact us at privacy@petemergencycenters.com or call (954) 772-0420.

8. Children's Privacy.

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. Security.

We use reasonable technical and organizational measures to protect the information we collect. No internet transmission or electronic storage is completely secure, however, so we cannot guarantee absolute security.

10. Changes to This Policy.

We may update this Privacy Policy from time to time. The effective date at the top of this page indicates when it was last updated. Material changes will be communicated through the website or by email when appropriate.

11. Contact Us.

Questions about this Privacy Policy?

Pet Emergency Center
921 East Cypress Creek Rd., Fort Lauderdale, FL 33334
Phone: (954) 772-0420
Email: privacy@petemergencycenters.com